Progressing the sales progression pipeline

ICG’s leading suppliers came together recently to talk about how estate agents can minimise delays in the sales pipeline.

Their discussion is recorded here in a short video packed with invaluable tips and advice for estate agents. Watch the video now.

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Kicking off the discussion, Richard Megson of Complete ASAP advises agents to anticipate typical conveyancing logjams (for example, checking whether a solicitor has the capacity to take on more work before recommending the firm to a client). He believes that effective communication throughout the process is vital: without reassurance and encouragement “sometimes vendors and buyers give up and walk away.”

Charlotte Campbell of The Able Agent highlights the need for effective communication within teams to make sure they can identify potential problems and pinch-points. She warns that minor issues such as listing the wrong name on a memorandum of sales (for example ‘Bob Smith’ instead of ‘Robert Smith’) can cause unnecessary delays.

Our suppliers advocate talking to clients at an early stage, so both vendors and buyers understand how the conveyancing process works. Stephen Brown of Agency Mentors suggests creating ‘how to’ videos that describe the various stages of the sales progression.

Like what you’re hearing? Why not join us? ICG’s suppliers are buzzing with innovative ideas to boost your business, including digital solutions that can expedite the conveyancing process. Sign up for a FREE estate agent membership today.

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