32% of instructions take over a month to convert after the market appraisal

Did you know that 32% of instructions take over a month to convert after the market appraisal? That’s a long time to wait—and even longer to lose potential clients if you’re not tracking engagement effectively.

Tracking and improving market appraisal conversions requires data collection, analysis, and strategic improvements. Here’s how to improve market appraisal conversions in just a few steps

1. Enhance your pre-appointment approach
   Pre-appraisal engagement: Connect with clients before the appointment using pre-valuation presentations. These interactive, digital presentations showcase your expertise and agency offering, rather than just confirming the meeting. If a client views one, they are 58% more likely to instruct.
   Personalised communication at all times.
   Tailor messages based on property type, location, and seller intent. Adding a "meet the valuer" video can help build trust and engagement.
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2. Boost your appraisal process
   
   • Make data-driven appraisals: Use local market insights and comparables to provide convincing valuations.
   • Use visual enhancements: Interactive content, case studies, and video presentations create a modern experience.

3. Optimise follow-ups in three key moments
   
   • Immediately after the appraisal: Send a same-day proposal to all decision-makers.
   • When they’re in decision-making mode: Real-time tracking alerts you when they’re reviewing proposals—follow-up calls increase conversions by 50%.
   • 1 month+: Long-term leads need nurturing. Provide informative content to position yourself as the local expert.

4. Set up a conversion tracking system
   
   • CRM & sales software: Use a CRM to log appraisals and track conversions.
   • Lead source tracking: Tag appraisals by source (website, social media, referrals, etc.).
   • Automated reporting: Track appraisal-to-listing conversion rates, response times, and lead engagement.

The steps to a successful market appraisal journey start with Acaboom.
Acaboom helps agents master interactive content at every stage—from pre-appointment engagement to instruction nurturing.
With inbuilt notifications, eSignatures, AI support, and lead intelligence, agents can improve follow-ups, streamline workflows, and win more instructions faster.