Estate Agency Automation: what does it mean for your business?

In a recent webinar, ICG’s property experts came together to discuss outsourcing and automation and how it can help your business.  

The world of PropTech and PropService solutions is growing exponentially, but it can be challenging to decide which products are right for your agency.  You can listen to the panel’s top tips on deciding how to automate here.

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What are the benefits of automation?

Outsourcing and automation allow you to do more with fewer resources: more marketing, lead generation, admin and expert data analysis, all at the click of a button. That means your team can be free to focus on the value-added tasks that help to build your business.

According to Steve Rad of InventoryBase, the need to automate should always “start with a problem.” In the video, he describes his own experience transcribing audio files made during inventory inspections. Although he began by typing up each audio file himself, he found the process time consuming and eventually passed on the work to someone outside the business. However, this cost more and inventories were sometimes returned with errors.  It was only when Steve invested in software to robotically ‘read’ the audio files that he found a way to produce inventories faster, more cheaply and without mistakes.

Three key reasons to automate

As Steve points out, automation is especially useful for mopping up dull and time-consuming admin tasks. Still, there are many other reasons why a business should consider introducing PropTech products and services.

1. Focus on people

The most successful estate agents are those with time to focus on their customers.  Automation allows you to free up capacity in your team so your staff can spend more time nurturing relationships with clients.

Automation can also reduce errors and delays and speed up processes such as referencing and sales progression. The result is a better experience for your customers and therefore, more opportunities to build your brand.

2. Expertise on tap

While you are busy focusing on your agency’s core business, outsourced solutions can provide the extra help and expertise you need to gain a competitive edge. With detailed local and national market data instantly available, you can brief your teams with the latest information or start a conversation with a potential new lead.

3. A joined-up approach

One of the benefits of working with ICG is that suppliers are willing to combine their skills to design more efficient and integrated systems for your business. Greater integration helps you keep on top of your operations: checking data, creating reports and distributing marketing materials in a fraction of the time it normally takes.

You can explore the full range of ICG suppliers here. If you need help in a specific area, you can visit our Product Pack pages to find suppliers offering that particular service.

ICG is currently offering free business consultation, so sign up free of charge to find out how your business can benefit from ICG’s expert help and guidance.

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