What’s really driving Estate Agents towards property auctions?

There are two questions that every agent asks themselves: how do we get more listings, and how can we get paid faster? Some observers think they’ve spotted the answer: exploiting the opportunities offered by property auctions.

Auctions, long viewed by buyers as a high-risk strategy, nonetheless offer something exciting and rewarding – when approached in the right way. The rise and rise of auction popularity, both in the traditional sense and in the new digital world, means it’s important that you understand how
to get the most from them.

Our host Chris Watkin speaks to industry experts about the rise of auctions in today’s property market. This webinar will ask them to share their auction strategies: how to attract more clients through auctions, and how to earn higher fees while doing it.

Learn the auction strategies that will help you answer those two crucial questions – whether you’re an experienced agent looking to learn about digital auctions, or new to the industry, you’ll find the information and resources that will help you.

Simply register with us to watch the webinar, and you’ll also receive a recording of the event for future reference.

Webinar Host
‍

‍Christopher Watkin 

Christopher Watkin has helped hundreds of letting agents over the last 6 years attract landlords to their lettings agency by making them appear to be the most knowledgeable, most competent letting agent in their town.

‍

Guest Speakers
‍

‍

Stuart Matthews – Miller Metcalf

Stuart is the Managing Director for Miller Metcalfe and worked in an estate agency for over 25 years, covering the whole of the North West area. He and his team pride themselves on delivering excellent customer service in a friendly, approachable manner. He started his career in banking and worked in Travel before switching to the property sector.
‍

Richard Dillon – Thomas Bradley Estate Agents

Richard has worked in the property industry for over 8 years, and during that time he has helped numerous customers with their property journey, amassing a wealth of knowledge around successful marketing and pricing strategies. He joined Thomas Bradley Estate Agents as he share their passion for the future of our industry and their strong desire to help local people with all things property.

Vicki Picton – Thomas Bradley Mortgages & Protection

Vicki Picton is the Mortgage advisor of Thomas Bradley Mortgages and Protection. She has worked in financial services for the past 14 years and has a wide range of experience within the industry and uses this knowledge to help clients whether they are buying their first home, remortgaging or moving home.
‍

James Humphries-Stone – The Avenue

James is the Co-Founder & Partner of The Avenue. In 2004, at the age of 17, he joined the property industry. He loves finding creative ways to market the home to capture buyer's attention and create a strong demand. The ultimate purpose of his role is to be there for the client throughout to offer advice, support and guidance to make the selling and buying process as smooth as possible.
‍

Tom Ross-Bason  - Arun Estates

Tom is the Regional Managing Director at Arun Estates. He is a motivated and driven individual who strives to achieve the highest result possible. He thrives on motivating those around him, but of course, believes that clear communication is essential to ensure that the team executes the plan to meet core objectives. He feels extremely proud and privileged to be part of the Arun Senior.management team where our mission is to help people move forward on their life’s journey.

‍

Panelists

Jamie Cooke - iamsold 

Jamie, co-founder of iamproperty and Managing Director of iamsold, has overseen its expansion from a primarily Auction focused business into other markets such as Conveyancing and Compliance. Launching iamproperty with Ben Ridgway in 2009, Jamie recently received recognition for his hard work by winning the coveted Scale Up Entrepreneur of the Year award. 
‍

Bonnie Larcombe- GOTO Group

Starting my career on the High Street, before working hands on in the auction team, here at GOTO. Since 2020, I worked closely with a number of key partners across multiple products. I love building close relationships with my accounts, and ultimately securing our shared goals

‍
‍

Iain White

Currently working with some of the most forward thinking companies In the property industry across the world in a variety of capacities, Iain has over 30 year’s experience in all aspects of Estate Agency and a proven track record in both the independent and corporate world. Iain was a chief decision maker within Romans, serving as a shareholder and MD during his 22 years with the company, and a part of this highly successful group’s growth and innovative thinking.
‍

‍

*Please note: by registering to our webinars, you agree to receive email communication from ICG, related to the current event as well as future events and ICG-related announcements‍