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As the property industry prepares to re-open to the public and makes plans for the bounce back, the topic of lead generation and property portals is one that will certainly be at the forefront of everyone’s mind.
In this week’s episode of our weekly live webinar series, we will be talking with a panel of ICG Approved suppliers and experts on some of the techniques and channels that they recommend estate agents use in order to generate buyer and seller leads and build stronger brands, without having to rely on portals.
Hosted by Christopher Watkin, our panel discussion will be joined by leading estate agents, who will share their views and experience with lead generation outside portals. Check out speaker details further down the page.
Christopher Watkin has helped hundreds of letting agents over the last 6 years attract landlords to their lettings agency by making them appear to be the most knowledgeable, most competent letting agent in their town.
Ben Sellers is the co-founder and CEO of Starberry. Passionate about sales and all things creative and tech-driven, Ben, along with his brother Rus, has helped lead innovation in the digital marketing space since 1994 and created Starberry in 2001. A decentralised digital agency with a core focus on designing and developing award-winning web platforms and delivering lead generating digital marketing strategies for the property sector with a clear return on investment.
Widely known as a fresh, creative and rebellious business leader, Mark has over 25 years of experience in estate agency beginning in Notting Hill Gate, W11. He founded the UK’s very first 24/7 hybrid estate agency in 2011. Mark keeps ahead of the curve with trips to the US and Australia seeking new training and ideas. His robust estate agency office model is creating a procession of market-leading agents working on their own terms from home.
Mark is the co-founder and Managing Director of Redbrik and an accomplished property professional with a passion for marketing, building relationships, and developing brand strategy. By focusing on cultivating a highly customer-centric culture, Mark helped Redbrik become the market leader in their region, ranking #1 Estate Agent in Yorkshire & Humberside in the 2019 Best Estate Agency Guide and #16 in the UK.
Richard worked in North Yorkshire before moving to Ryder & Dutton in 1985. He became an Associate Partner in 1987, an Equity Partner in 1991 and he has been a Director since incorporation in 2007. Richard is also an active RICS member, being an APC Assessor since 1996, Assessment Chairman since 2008, panel Auditor since 2011, and Appeal panel member since 2016. He has also been a member of RICS Estate Agency and Lettings Working group since 2007.
Charlotte Jeffrey-Campbell is a property industry trainer and Director of The Able Agent®. Charlotte has worked in estate agency and lettings since 1994 in a variety of roles including listing, sales management, property management and land and new homes. She is passionate about providing an accessible training solution to agents to support staff in winning new business, understanding property law and getting qualified.
Gordon is the VP Commercial for CCT Technology, a global leader in Marketing using Artificial Intelligence. Gordon has amassed over 15 years’ experience in marketing and consultancy, primarily in the property and automotive sectors. He works closely with clients to help them develop and refine their social media strategies and create campaigns that deliver real value and improved results.
Maria joined Global 4 after over 18 years in business telecommunications, having been drawn to the business by its ethos, accreditations & deep understanding of key sectors. Global 4 currently manage over 40% of the country’s property agents and have serviced lots of these customers for many years. Having been on the other side of the fence, she knows how hard it is to get near the competitive costs provided to them alongside the exemplary service they continue to receive.
Andy Soloman is Yomdel’s founder and CEO. He’s passionate about finding new ways for businesses to meet changing consumer demands and tap into rapidly evolving digital opportunities. He is the UK’s foremost expert on how expertly delivered live chat can be effectively used to amplify business success. His inquisitive nature means he is often at the heart of new ideas for product enhancements, Yomdel innovations or generally pushing beyond orthodoxy.
Ian is the Managing Director of Land & New Homes Network. He has worked within the property sector for over 20 years and works closely with leading estate agents across the UK to help them build and develop profitable land and new homes businesses.
